When the local Chamber of Commerce asked us to create design materials for Taste of Lakewood, we wanted to make sure that the concept would reflect the city's diversity of delicious comfort food. Cozy eateries with full bars are common, and making sure that relaxed feeling carried over at the festival was important. In addition, we knew from the beginning of the project that the budget was tight. There were no existing photographic assets, and any design solution we had needed to be economical to implement.
The central theme of the festival was "GOOD FOOD," displayed like a stamp of approval with a series of engaging and lighthearted phrases. Participating restaurants received packets of postcards, posters, and coasters. In addition, they each received rubber stamps with the event logo and were encouraged to use them on receipts, placemats, carry-out bags or however they wanted.
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